Build pages search engines can access
Use meaningful HTML headings, visible page content and stable links. Static rendering is an effective option for public content pages.
Write unique metadata
Give every page a distinct title, description and canonical URL. Match search intent instead of repeating the same keywords everywhere.
Add a sitemap and robots.txt
List important canonical pages in your XML sitemap and verify that robots.txt does not block them.
Use structured data carefully
JSON-LD can describe an organization, article or software tool. Only mark up information that accurately reflects the page.
Monitor real performance
Verify your domain in Google Search Console, submit your sitemap and review indexing, queries and Core Web Vitals over time.
Further reading
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